I first encountered Bernays through an article I was writing on propaganda, and it quickly became clear that he was one of the 20th century’s. A seminal and controversial figure in the history of political thought and public relations, Edward Bernays (), pioneered the scientific technique of. Propaganda has ratings and reviews. Katie said: Bernays argues that the manipulation of public opinion is necessary for a stable and well funct.

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Edward Bernays – Wikiquote

Refresh and try again. Bernahs Preview See a Problem? Thanks for telling us about the problem. Return to Book Page. Preview — Propaganda by Edward L. Propaganda by Edward L. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country. Bernays applied the techniques he had learned in the CPI and, incorporating some of the ideas of Walter Lipmann, became an outspoken proponent of propaganda as a tool for democratic and corporate manipulation of the population.

His bombshell Propaganda lays out his eerily prescient vision for using propaganda to regiment the collective mind in a variety of areas, including government, politics, art, science and education. To read this book today is to frightfully comprehend what our contemporary institutions of government and business have become in regards to organized manipulation of the masses.

Propavanda is the first reprint of Propaganda in over 30 years and features an introduction by Mark Crispin Miller, author of The Bush Dyslexicon: Observations on a National Disorder. Paperbackpages. Published September 1st by Ig Publishing first published To see what your friends thought of this book, please sign up.

To ask other readers questions about Propagandaplease sign up. Lists with This Book. Jan 15, Katie rated it it was amazing. Bernays argues that the manipulation of public opinion is necessary for a stable and well functioning society.

I found just about every paragraph of this book to be disturbing Five stars because this is the kind of stuff you aren’t taught in history class. If we understand the mechanism and motives of the group mind, is it not possible to control and regiment the masses according to our will without their knowing it?

But men do not need to be actually gathered together in a public meeting or in a street riot, to be subject to the influences of mass psychology. Because man is by nature gregarious he feels himself to be member of a herd, even when he is alone in his room with the curtains drawn. His mind retains the patterns which have been stamped on it by the group influences.

Sep 15, Hadrian rated it really liked it Shelves: This is a brief little instruction manual on the usage of propaganda, primarily as a public relations tool for businesses and corporations.

Edward Bernays

Here propaganda has two goals: The political usage of propaganda is only briefly discussed, but here the ideas are so commonly used as to be obvious. Every pollster and kingmaker worth his Super-PAC mone This is a brief little instruction manual on the usage of propaganda, primarily as a public relations tool for businesses and corporations. Every pollster and kingmaker worth his Super-PAC money should know these. The political candidate is to be treated a product to be marketed and sold, and should speak and act so that they connect with the widest number of interest groups, should make their presence known though every media possible, and motivate the voters enough to increase turnout.

The funny part is that the word propaganda had only a mildly negative connotation at the time of this writing, being largely associated with the propagation of church dogmas from the pope. This book is a public relations version of itself, substituting such positive words as ‘education’ for ‘indoctrination’. I cite the last two paragraphs for Bernays’ assessment of his own field’s future: If the public becomes more intelligent in its commercial demands, commercial firms will meet the new standards.


If it becomes weary of the old methods used to persuade it to accept a given idea or commodity, its leaders will present their appeals more intelligently. Propaganda will never die out.

Intelligent men must realize that propaganda is the modern instrument by which they can fight for productive bermays and help to bring order out of chaos. A relevant and influential tract despite its age. View all 6 comments. Laying of the foundation stone for manipulation techniques for politics, business, and interest groups Please note that I have put the original German text to the end propzganda this review.

Just if you might be interested. This work, first published in by the guru of public relations work, seems deeply strange in that it offers the foundations for directing and influencing people to an interested public from business and politics. Initially, the chapters were written in industry journals and potentia Laying of the foundation stone for manipulation techniques for politics, business, and interest groups Please note that I have put the original German text to the end of this review.

Initially, the chapters were written in industry journals and potential clients, and peppered with examples from the author’s remarkable career. However, concerning optimization, the articles have become both a manifesto of the positivity of public relations and a promotional leaflet for Bernays himself. If the techniques of creeping manipulation to form opinions were used only to increase sales success, they could be defined as subtle but harmless to the household budget.

The problem lies in the applicability to politics, as evidenced by the emergence of concepts impressive and gruesome. Like few other bernay, the book empowers warmongering and aspiring dictators to better and more efficiently implement their world domination plans. The only thing missing was that Bernays also examples for the scheme “How do I eliminate with the help of rpopaganda democratic principles, the political opposition and disable edwars Constitution to take edwardz in the confusion of power and establish a terror state” in his work embedded.

He did not have to because a great admirer of the Jew Bernays took this work from him.

If you realize that 90 years have passed since the book was published, it is difficult to suppress a growing discomfort and goosebumps. These ingenious diabolical concepts were already without electronic aids of a ddwards efficiency.

With the parallel development of ever more sophisticated PR techniques and the digital revolution, the influencing mechanisms are getting closer and closer to the degree of perfection. In combination with increasingly powerful computers, big data, widespread surveillance, scary political tendencies in Western democracies, and the emergence of populism and religious fundamentalism, a disturbing development. Thanks to computer support, empirical, probability, statistics and consensus all desired scenarios, options, and wanted final results can be flexibly varied, calculated in advance, planned, adapted to the circumstances and implemented in the shortest possible time.

The thesis of guiding the masses through intelligent and well-meaning elites to the delight of all involved is a double-edged sword. If a state becomes dependent on the heated mood of the people’s soul, not necessarily through ewards or personal opinion-building, but rather through its influence, the danger of conflicts and national discrepancies increases considerably.

This is in the broadest sense more democratic than the practiced alternative, but unfortunately not better. Faced with this frustrating fact many smart men from the fields of sociology, ethics, anthropology, and psychology already despaired. Is the direction of the elites, inciting to abuse of power, better than the rule of the mob under the bernats of those who are the most demagogic? Bernzys other critical scientists, Bernays sees his profession as a positive endeavor for all involved.

Having engaged edwaeds a PR code of conduct throughout his life and ceasing to work in the tobacco lobby after learning of the harmfulness of smoking, his ambivalent relationship to the truth is difficult to assess.


The fact that the chapters on social work, art and science seem like retrospective distractions speaks volumes. Not only that they are kept relatively short and do without examples or significant content. No, they also look more like concealment of true intentions under the guise of offering options for charity. Because of Bernay’s razor-sharp calculation, one can classify the probability that he would have been convinced of the noble propagaanda of his clientele in the realm of myths.

Above all, because an unwholesome, until today ravages of incalculable extent causing, dogma swells from the pages of the book. The outrageous, but unfortunately the doctrine ascended insanity, in a free market, lying popaganda of mature, informed customers by a kind of “survival of the most decent” selected for free to Darwin, pushed from the market and ruined. Because of the messages spread by these same companies, it would be possible to classify them as good or bad.

As a fairy tale efwards, in reality horrible. Das Problem liegt in der Anwendbarkeit auf Politik, wie seit dem Aufkommen der Konzepte eindrucksvoll und grauenhaft bewiesen wird. Diese genial diabolischen Konzepte waren schon ohne elektronische Hilfsmittel von einer propagaanda Effizienz. Die These von der Lenkung der Massen durch intelligente und wohlmeinende Eliten zur Freude aller Beteiligten ist ein zweischneidiges Schwert.

Das ist zwar im weitesten Edwzrds demokratischer als die praktizierte Alternative, nur leider eben nicht besser. Nicht nur, dass sie relativ kurz gehalten sind und ohne Beispiele oder nennenswerten Inhalt edwagds. View all 4 comments. Graeme Rodaughan Indeed, ‘Geek. Dec 25, Mar 29, Eric Gulliver added it Shelves: I give this book no stars because it is a chilling read into the virtual manifesto of who some have labeled as the “father of modern public relations.

With such tools, as Bernays argues, it will be easier and more necessary to augment the minds of the masses in order to seperate the realm of politics and social life. The ‘engineering o I give this book no stars because it is a chilling read into the virtual manifesto of who some have labeled as the “father of modern public relations. The ‘engineering of consent,’ which is seemingly a spin from Lippman’s term ‘the manufacture of consent,’ is in Bernays eyes, a process that must be utilized by a specialized class of men in order to influence, control, edawrds direct the minds of the common man.

I speak in general terms because Bernays speaks in generalized terminology. This book is in agreement with Walter Lippman’s “Public Opinion,’ in that control of these processes is crucially reserved to specificed private enterprise in order to keep bernys making out of the realm of the public. In this book as well as Lippman’s, there is an underlying belief that “the common man,” left to his own will is lost and bewildered, and must be controled and regimented in order to make ‘proper’ and ‘correct’ decisions.

The one thing I do appreciate about this text is the bdrnays, at least in the early 20th century they were a bit more honest with their line of business. Dec 26, Traveller added it Shelves: The fact that I am struggling to come up with a rating for this book, because I feel extremely ambivalent about its contents, doesn’t mean it is not a book that shouldn’t be read.

It’s an extremely important history book for anyone interested propagandw how society really works Jan 05, Rakan rated it really liked it Shelves: Sep 28, Craig Werner rated it did not like prropaganda Shelves: There’s nothing quite like this.

An absolutely unapologetic argument in favor of propaganda as the key tool available to the elite bsrnays form the “invisible government” directing the course of modern edwarcs.